Great Article on the Power of the Brand
Jonathan Schwartz (Sun’s CEO) has a great blog entry on the power of the brand:
I spent a good portion of a weekend a few weeks ago with a customer that was having a quality problem. There’s no point in going in to the nature of the customer or the problem, but suffice it to say it was a bad problem, and by far and away the most expensive kind: one that put the customer’s brand at risk. For those that deliver service via the network (or free software), brand is all you’ve got. It’s not an asset, it becomes the asset.
The whole blog entry is great and [available here](http://blogs.sun.com/jonathan/entry/what_service_means_to_me)
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